Whitechapel Projects Information

Nestled in the heart of Long Branch, NJ, Whitechapel Projects is a hidden gem that effortlessly blends a cozy atmosphere with a bold culinary approach. Located at 15 2nd Ave, it's one of those places you might walk by and not think twice about, but once you step inside, you’re in for a delightful surprise. The space itself is warm and inviting, with a cool, industrial vibe that makes it perfect for both casual meals and special nights out. The dim lighting and wooden accents create a laid-back yet modern feel that’s perfect for a relaxed meal with friends or a romantic dinner for two.

The menu at Whitechapel Projects is where the restaurant truly shines. It's a mix of classic diner comfort food and creative twists on modern favorites. Whether you're in the mood for something familiar or ready to try something new, this place has a little something for everyone. One standout dish is their signature burger, which comes cooked to perfection with a smoky char, topped with freshly melted cheese, and served alongside crispy fries that are impossible to stop munching on. The selection of sandwiches, like their flavorful chicken club, also stands out for its perfect balance of textures and bold flavors.

But Whitechapel isn’t just about great burgers and sandwiches. Their brunch menu deserves a shout-out too, especially for those lazy weekend mornings. The eggs benedict is always a hit-poached eggs just the right amount of runny, with a rich, velvety hollandaise sauce that makes each bite a little bit of heaven. If you're more of a pancake person, their stack of buttermilk pancakes with fresh berries and whipped cream will not disappoint.

Service at Whitechapel Projects adds to the overall experience. The staff is friendly and attentive, always eager to share their recommendations and make sure you feel at home. It's clear they take pride in their work, and that hospitality elevates the whole dining experience. They’re quick to refill your water, check on how everything’s going, and make sure you’re satisfied with your meal.

Located in such a great spot, this diner isn’t just for locals-it’s become a favorite for visitors too. Whether you’re grabbing a quick bite or sitting down for a leisurely meal, the vibe at Whitechapel Projects never fails to impress. With a menu that blends comfort with creativity and a space that feels both chic and welcoming, it’s no wonder this place has been making waves in the Long Branch dining scene. If you haven't checked it out yet, it’s definitely worth a visit.

Most Popular Dishes

  • REDS $

Edmunds St. John, Gamay; Primarius, Pinot Noir, Oregon; Casa Smith, Barbera, Washington State; Thee & Thou, Syrah, Grenache; Sky Vineyards, Zinfandel; Oberon, Cabernet Sauvignon, Napa CA

  • SPARKLING $

The Diver, Rosé Brut, California; Domaine St. Vincent, Brut, New Mexico

  • WHITES $

Ransom Wine Co. & Distillery, Albariño; Raymond Vineyards, Sauvignon Blanc, Napa CA; Unionville Winery, Dry Riesling, NJ; Raeburn, Chardonnay; Day Wines, Blend

  • ROSÉ $

Daily bottles, ask your server

  • Weekly WCP and local selections $
  • SUMMER SUNSHINE $

Bluecoat Gun, St. Germaine, fresh lemonade, club spritz

  • SPARROW SPRITZ $

Nue Vodka, Aperol, fresh orange juice, champagne spritz

  • THE JERSEY ROSA $

Recipe 21, lime, strawberry, kiwi, bitters, & ginger beer

Open Times

Monday Closed

Tuesday Closed

Wednesday Closed

Thursday 04:00 PM - 09:00 PM

Friday 04:00 PM - 09:00 PM

Saturday 04:00 PM - 09:00 PM

Sunday Closed

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Location & Contact

Contact Details

  • 15 2nd Ave, Long Branch, NJ 07740, United States
  • Right Now :

What People's Say About Place

Attended the Christmas Carol show. This was our second time here but we haven't been to the restaurant yet. The venue is great for the Edgar Allan Poe speakeasy and A Christmas Carol shows due to the intimate seating and amazing acting troupe responsible for making the Magic happen each and every performance!!!

I recently came here to paint the pets for the doggie carnival and they had a beautiful courtyard! I was able to have plenty of space and to also set up my station without a problem. The parking is in the back and there are entrances from the sidewalk in from near the courtyard or outback where the gravel parking is. Bathrooms are clean and a nice size. Food smells good, however we didn’t order. Staff was friendly!

What a delight! Just hosted a surprise 50th at WCP. We had about 40 people. Everything was fantastic! Marilyn made the most incredible salad, pasta and specialty pizzas, Amanda connected all the dots making sure everything ran smoothly and Jane made sure all our needs were met with a smile that evening. So grateful for the experience

This is a great place to meet up with friends in the evening for trying some interesting beers and some pretty decent food. I have only been here in the summer when you could be outside in nice weather and sometimes they have live music out there. They aren't afraid to have any type of music. Once we were there and there was some experimental jazz band playing which was really weird but interesting nonetheless.

Honestly just had the best experience at the White Lotus Escape: A Global Dinner Series, inspired by season 2 of White Lotus. The food was out of this world, and the wine pairings were spot on! Bummed I’ll be traveling for the next one, but would absolutely recommend checking it out.

This is a fantastic little spot. From the moment we walked into the court yard to the seating out back we knew we were going to love it! Their beer list was small but it included some of their own brews and a few from other local Breweries. Both of their beers we tried were absolutely fantastic. They hit the nail right on the head with them. The food was from Salt and Smoke BBQ. We had the truffle fries, wings and brisket. The flavor of everything was on point the sauces with each dish were paired perfectly. Only complaint was the brisket was over priced for what little amount you got ($28). I know the price of meat has increased but still. I gave them a four because they never seem to be open. They were open on a whim the night we went. Almost every weekend they are closed for private events. We will go back if and when we can.

Went for the Vivaldi by candlelight event that they hosted. I wish there wasn't snow and ice and frigid cold everywhere because there was a very large and very interesting looking semi sheltered outdoor section (like a mudroom but the size of tennis court). Once you navigate your way inside (it isn't the most intuitive the entrance from that massive mudroom area) they have a nice restaurant section with a bar. Very friendly bartenders and weren't afraid to fill your glass to the top. Then there's the venue section. I won't complain much about how the beautiful picture of candles I'm gonna post was the only time I was able to see said candle arrangement. But unless you were in the first 2 rows as soon as you took your seat you'd never know there was a single candle lighting anything. Some aisle seats could see some of it but just a small view; it was a huge disappointment and failure on that part. However the musicians talent made up for it in spades! They were phenomenal, I believe the stringed quartet works out of monmouth county so local talent. But they just kept raising the bar higher and higher through each movement. And the 2 additional pieces and encore was a great treat and fun shake up of the order of things since it's such a famous and ubiqitoiusly used piece through time. But they made each note feel riveting and new. Can't recommend enough. It's also a nice intimate venue. It seated 144 by my count all wooden chairs two sections 9 x 8 with an aisle in the middle. But you can hear the person across the hall moving there chair when it's a quiet portion of the song. Luckily we had a pretty respectful audience and we're mindful of the noise. Would enjoy seeing another concert there again for sure.

We came for the Candlelight Concert. Excellent musicians and loved the Halloween theme for their performance. They were amazing to watch. On the flip side, the venue wasn’t as grand as portrayed to be and was quite underwhelming. Bar service was slow prior to the show starting too and didn’t seem like the venue was adept in handling large crowds for events like this (Whitechapel Projects Location in NJ) No signage telling you where to go or how to get to the space (many people were asking) Although staff at the event were courteous and helpful getting to our seat, I’m not sure I would come back to this venue for anything.

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